Mini Eyewear, Focusing On Lifestyle

60 years since the first classic Mini was presented to the public in 1959, the zippy little runabout has developed into a cult car. The MINI brand has remained true to its roots and still stands for incomparable design, creativity and well-thought-out details. In cooperation with MINI and Eschenbach Optik, Tura is now launching its own MINI eyewear collection.

The collection, comprising frames and sunglasses with 25 models, was developed over a period of 18 months. Defined by clear forms and matchless aesthetic appeal, each model clearly displays its Mininess. The special design transforms classics into something surprisingly fresh and bold. Highlights such as driving shields and clip-ons offer an additional pleasant surprise. Expressive shapes are paired with an exciting range of colours, ranging from a monochromatic colour palette to classic Havana acetates.

The collection will launch with 19 optical designs and six sunglasses.