The very best in vanguard eyewear at DaTE 2018

The coolest event of the sector takes place next weekend until Monday 24 September at Florence’s Stazione Leopolda. DaTE is a unique chance for brands that love to experiment to meet the Italian public.

DaTE is back with a combination of inventiveness, innovation, luxury and current trends. More than 200 brands are to be presented to an expert audience from 22 to 24 September at Florence’s Stazione Leopolda. Just a short walk away from Santa Maria Novella railway station, the very best of vanguard eyewear will welcome an audience with an ever-increasing desire for excellence and originality.

The exhibition space has undergone some new major changes, that will now be split into five areas compared to the three in the previous edition, which are: MILLENNIALS, for the youngest brands that set new street style trends; ICONS, where creations can be found from the most renowned pioneering designers who have always acted as a source of inspiration for the whole sector; and LUXURY, for sublime collections from the brands most devoted to luxury and exclusivity. In addition to these, one of the two new areas is called TIMELESS, designed for companies dedicated to creating collections with timeless forms, symbolic of a modernity that is rooted within the past, but with a watchful eye on the future. In the Alcatraz space, another new exhibition section will be set up called SPRING, which is characterised by fun and minimalist pop-up stands that will host small companies who have made originality their core value, and who make their debut here or are taking different approaches to the event. For these brands, DaTE will be devoted to experimentation, and will be a one-of-a-kind opportunity to interact directly with the Italian public.

To attend the event, which is free of charge, you must register online on, filling out the relevant form found on the home page or download the new app, available for both IOS and Android.

DaTE is on social media networks Facebook @DateEyewearOfficial and Instagram @dateyewear, official hastags #dateyewear2018 and #shapingavantgarde.

DaTE is open from 10 a.m. until 7 p.m. on Saturday 22 and Sunday 23 September, and from 10 a.m. until 5 p.m. on Monday 24 September