Look: a new booth for MIDO

A linear and essential architectural structure. An impactful exhibition space designed by a few decisive lines of LED light. This is how the new Look exhibition space presents itself at MIDO 2019.
The home where the Italian company has been welcoming its guests for 40 years, is transformed into a light, essential and projected into the future. The view passes through the setting, the displayed products seem to float, you can freely touch and try.
Another founding principle of Look is the representation of the “Made in Italia” concept. It is the Italian value directly linked to the ability to create and invent exceptional, excellent, emotional and empathetic products.
Ingenuity, creativity, passion, imagination, a touch of exuberance are distinctive features of a culture of Italian territory formed over the centuries.
The stand is inspired by the philosophy of Italian know-how, the culture that has its roots in history and which today looks forward.