Let’s (virtually) try

Thélios was present within the LVMH booth at this year’s Viva Technology event, the world’s rendezvous for startups and leaders to celebrate innovation, held in Paris last week. The company teamed up with FittingBox to offer a technology to virtually try on glasses & sunglasses. The technology automatically detects customers’ faces and tracks their movement, offering an ultra-realistic live try-on of digital frames as if reflected in a traditional mirror. This solution aims to improve customers’ shopping experiences with a fun and reliable tool while enabling professionals to present frame colors and styles not kept on location. The entire Thélios portfolio to date was represented in the solution at VivaTech.