The magic of Rita Ora

The campaign launched by Thomas Sabo for autumn-winter 2019 introduces a wide selection of never-before-seen jewellery and watches, modelled by the international star Rita Ora. Famous for her unmistakable style, for the next two years the singer will be the face of the German watch and jewellery company.       
Her strong temperament and her passion for jewels find their counterpart in the brand’s new creations: enchanting stars bloom on jewels and, reinterpreted in ever-different ways, become the magical leitmotif of the entire collection. Attention is focussed firstly on colours, stolen from precious and vibrant gems, and on jewels inspired by faraway constellations, then we reach the real stars of the collection: iconic wheels of fortune, magical cats, symbolic mazes and the theme of the compass, reliable indicator of the right path.


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