Kirk & Kirk showcases the future of advertising

Kirk & Kirk has collaborated with advertising giants Clear Channel Outdoor and creative agency Bastard.London to showcase the creative potential of digital outof- home advertising at this years’ Cannes Lions International Festival of Creativity.
The advertising campaign ‘Eye Care What You Wear’ takes an individual through a real world experience: specialist technology (designed by Quividi) ‘talks’ directly to the individual; it collects information through a video sensor around three data points: gender recognition, colour recognition and does the user wear glasses? The technology utilizes 10 colours from the Kirk & Kirk Kaleidoscope collection (featuring 1 sunglass and 1 optical frame for both genders).
The software determines the best colour match from the individual’s clothes and the colour range within the frames, personally styling them and picking a pair of frames most suitable for them!