Kenmark Eyewear Launches New Brand Paradigm

Kenmark Eyewear, a leader in crafting and distributing original optical eyewear and sunglasses, announced the launch of their new collection, Paradigm. The brand has been carefully created and designed from scratch from the Kenmark Eyewear team and is the first in-house collection of its kind for the company, specifically targeting the independent market. Paradigm is a shift on the everyday basics, classics with a twist, with something for everyone. The brand was designed to be very diverse, fitting a wide variety of faces, ethnicities, ages and personal styles.

Paradigm will release new collections on a seasonal schedule for spring/summer and fall/winter. Each collection will be designed and brought to life by the in-house team and each will be unique for each season and based on an overall collection theme, all while being innovative and following the trends for each season. The initial collection will include 18 optical styles and 13 optical sun styles.