Italia Independent celebrates the feat accomplished by Juventus which won the Serie A Championship

With a special edition of sunglasses, Italia Independent is celebrating the great feat accomplished by Juventus which won the Serie A Championship yet again this year, thereby winning 7 consecutive Serie A titles in 7 years.
“Seven is my favourite number. For a multitude of reasons, it keeps coming up, it stays with me without ever betraying me. The “Holy Grail” of Italian football goes to a team that has shown strength and firmness in a difficult year. This is the Juve I love: passion, dedication and love on the pitch but especially off the pitch and in the changing rooms,” Lapo Elkann, Founder and Creative Director of Italia Independent. “A special thanks to the whole team, especially to our captain Gigi Buffon who will be playing his last game on Saturday after seventeen incredible years in which he has been key to giving us unique thrills. All my esteem, my affection and my sincerest wishes go to him. Thanks to all those who live on Juve and for Juve every single day: from the longest-standing fans, to the storekeepers and the gardeners, via all those people who transform their jobs into their passion every day. Last but not least, thanks to Massimiliano Allegri and my cousin Andrea Agnelli; their role was fundamental to the Bianconeri winning the titles because they were able to keep everyone on a tight rein and guide them in a feat that No-one has ever been able to accomplish,” concluded Elkann.
For the 2018 edition, the brand has chosen to customise one of the best-selling models of the SS 2018 collection. The glasses from the New Gum family feature an innovative concept, sporting a square section on the upper part that joins a tubular section on the lower part. The black and white textures match perfectly with the smoky coloured lenses. The look is completed by customisation of the temples; on one side the words #MY7TH, on the other the words Campioni D’Italia (Champions of Italy) 2017/2018.
The glasses can be purchased at all Juventus Stores, from the Club’s online store, in Italia Independent boutiques, on the e-commerce platform and in the best Italian opticians.

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