New president for Bollé Brands’ Sport & Luxury division.

Bollé Brands continues its commitment to the efficient development of its Sport and Luxury business with the recruitment of François Benaben, former Vice President for Rossignol Group for Europe, Asia and the Southern Hemisphere.

Who is François Benaben

After 14 years in several sales and category management positions at Danone and L’Oréal, François joined the Rossignol Group in 2011 as VP Sales for the Winter Sports Equipment business. In 2016 he took over marketing and communication responsibilities as well as worldwide sales.

In his new position, François Benaben will lead the Sports and Luxury business with the brands Bollé, Spy, Cébé, H2Optix and Serengeti.

François Benaben joins the teams based in the group’s headquarters in Lyon, France.