Look-made in Italia launches “Operation Vision Checkup” campaign.

As always attentive to the needs of the youngest consumers and their parents, Look-made in Italia is launching “Operation Vision Checkup”, an awareness campaign about digital visual stress disorder.

The company is aiming the campaign at opticians, supplying them with simple yet efficient instruments to promote eye testing in children and youngsters. It kicked off at the end July in Italy and will then be rolled out abroad over the following months.

New visual habits

Digital visual stress disorder is caused by an excessive exposure to tablets, smartphones, TVs and PCs. Over the last few months the COVID-19 emergency has forced many people to stay at home which has inevitably brought about an increase in the use of electronic devices, especially in the school-age age group due to remote learning.

The obligation to stay at home has also suddenly changed our visual habits: within our own four walls we have become accustomed to looking “up close” and increasingly less “far away”. When not enough time is dedicated to distance vision, the eyes do not have many opportunities to rest and gradually lose the ability to pass from one type of vision to another.


The company – which with its own brand Lookino accompanies children and youngsters from 0-14 with a product specifically studied and designed to meet the needs of the various stages of growth, has therefore created an educational video and information packs to give to opticians who can then communicate the information to the end consumer via social media.