Poetry meets fashion

By concession of the Ministry for Cultural Heritage and Activities and Tourism, a verse from the original manuscript of “L’Infinito” by Giacomo Leopardi is pay off of the new campaign Eleventy men’s and women’s collections spring summer 2020.

Così tra questa immensità s’annega il pensier mio: e il naufragar m’è dolce in questo mare” (“So in this immensity my thoughts are drowned: and the shipwreck is sweet to me in this sea”), accompanies the B/W shot of a sailboat sailing in the distance at sunset in the sea of Liguria.

The choice of this verse lies in the great modernity of its message that invites you to know how to detach yourself from the materiality of everyday life and regain contact with your inner self. 

“In the frenzy that our sector imposes on us, it is important today to recover intimate moments of abandonment to the imagination to give space to creativity and believe in a better future”, explains Marco Baldassari, co-founder and creative director of Eleventy. 

 

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