Hailey Baldwin: the celebrity endorser for the 2018 adv campaign from Bolon Eyewear

For the launch of the new sunglasses collection, Bolon Eyewear has chosen an exceptional celebrity endorser to be the face of the new advertising campaign: young American top model and fashion and social media icon Hailey Baldwin. Daughter of Hollywood actor Stephen Baldwin and international trend setter, Hailey conveys the world of the brand with glamour and sophistication: being yourself and openly expressing your own personality, free from continually changing fashions. The campaign’s feel is in line with the brand’s essence: it puts the spotlight on elegance, grace and the individual style of each and every person. The “My style. My Bolon” philosophy comprises the value of self-expression, confidence in your choices, and a bond with others: it is a call for authenticity and an invitation to step up your style with chic and signature eyewear. Glamour, accessibility and high-quality are the cornerstones of Bolon Eyewear, who for Spring/Summer 2018 release an extremely trendy collection line, with curved lines and refined forms, embellished by sophisticated metal details.

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