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A flurry of activity at Safilo

Recent weeks have been packed with new developments for the Padua-based group: it announced the appointment of Eugenio Razelli as its new chairman, it entered the Iranian market, and it renewed the Juicy Couture license through December 31, 2022.
Razelli will take over from Robert Polet, who resigned from the position for personal reasons but will continue to be the company’s Independent Director.
The exclusive distribution agreement for the Iranian market with Maxivision, which operates in Iran with ‘Noor Gostaran Azin Aryan Company’, a local player in operation since 2007, is a step forward in the company’s strategy for further consolidating its presence in the Middle East.
This expansion follows the 2014 opening of a subsidiary in Dubai, the center of Safilo’s new IMEA (India, Middle East and Africa) Division, which includes Iran.


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