Glassing

What distinguishes you from others on the eyewear market?

Glassing is distinguished by its approach. The designers/founders are young and “optimistically” ambitious. Their mission is to make something they like with dedication, but without being obsessive or dependent on the market. Since the beginning, the project has been oriented toward entertainment (Glassing was created in Ibiza) and developed on the idea of doing new and curious things.

What are the objectives behind your presence at SEE with Mido?

The objective is to get close to end-consumers and approach people who buy our eyewear and, thanks to them, to improve by finding out about the strong and weak points when choosing our product. Moreover, for Milan Salone del Mobile is an important time for meeting the world, a stimulating appointment with international know-how.

What are the characteristics of your top model?

GP gold and silver are the top models in the new collection. New arrivals in the Glassing family, they feature the absence of a frame and the original shape of the asymmetrical nylon wraparound. Thanks to these characteristics the models are extremely lightweight and comfortable with a look that is both avant-garde and retro.

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