This year, Vogue Eyewear wanted to send a strong message to women all over the world through the #showyourvogue campaign.
It is an invitation to everyone to show the world their inner charm, the V-Side that reflects everyone’s personality and makes them special.
An idea of beauty that goes well beyond external appearances. To further underscore the message, in the second chapter of the campaign the brand chose Gigi Hadid as its special ambassador.
But the famous top model did more then simply play the role of testimonial: she personally collaborated on the launch of the Gigi Hadid for Vogue Eyewear Special Collection.
It includes 4 models (3 sun and 1 optical) which have her name on the product and the case.