Fiera Milano has the wind in its sails

Fiera Milano, the leading Italian trade fair and congress operator, and one of the most important worldwide, deals with five business areas: organisation and hospitality for exhibition events in Italy (fieramilano, MIDO premises, and fieramilanocity) and abroad; assembling services; media and conference management. Fiera Milano ended 2017 with sound results, strong growth and a return to net profits. Over the past days it has presented its new business plan.
We looked into the matter with Fabrizio Curci, Fiera Milano Chief Executive Officer and General Manager.

Over the past days you presented a new business plan. Can you tell us briefly how you see the Fiera Milano system evolve?
Fiera Milano is a sound business. It is a company to invest in. Our history is 98 years long and we want to be a point of reference for our partners that, like us and with us, want to grow and work with the rest of the world. The 2018-2022 strategic plan we just presented highlights our development objectives, following simple guidelines: the soundness of our business model and Fiera Milano’s excellence further strengthened by investments into exhibition spaces (through Fondazione Fiera Milano), and Milan’s attractiveness and internationalism. Our strategy focuses on four macro-guidelines: the development of the portfolio of third-party shows and congress business; service valorisation; strengthening of directly-organised shows and international business expansion. Another fundamental point of the plan will be the recognition of the value our human resources, something you can’t do without in order to achieve our objectives.

Are there any plans for investments into trade fair spaces? What are your plans for making the Milan exhibition complex more attractive for investors and fair organisers?
Fiera Milano is an international-level, state-of-the-art fair complex. However, to stay at the top in terms of the quality of the spaces and services, we must continue to improve. The exhibition spaces and the MiCo convention centre will get investments from Fondazione Fiera Milano which owns the assets. These will total around EUR 70 million and will be invested over the plan period with the objective of raising the levels of security, sustainability, and accessibility and, more in general, the visitor experience.

One of the events you house is MIDO. Can you give us your opinion on this event, which again in 2018 achieved record results? From your privileged point of view, do you have any advice for organisers to improve more so?
I think that a good event, above all, when international, must be creative, innovative, welcoming, inclusive and must be able to offer visitors a vast view of products and companies involved in the event. MIDO has been able to do all this and more, so much so that the most recent edition was an absolute success, sealed with a record attendance. It was most definitely the most representative event of the entire sector. I don’t think I am able to give you any advice, but I can definitely offer you my most sincere congratulations and ask you to continue in this direction, with us by your side, because events like MIDO are a strategic occasion for promoting our country’s systematic growth.