It’s time for pop!

A new unisex design watch sees the light of day, an innovative concept of a timepiece that is water-resistant and with an interchangeable dial. Hoi Watch is characterised by modern lines, features a hypoallergenic soft rubber adjustable strap that can be completely recycled, and stands out thanks to the minimalist line of each hand.
The pop-inspired design is conceived with younger generations in mind, who like to give full rein to their creativity, and who also love to experiment with fashion and create their own look with sophisticated and trendy accessories.
This watch with sleek lines is available in a vast range of colours: red, blue, white, black, beige and grey.


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