De Rigo e Diff Eyewear: distribution agreement for nNorth American optical market.

De Rigo announced the launch of DIFF Eyewear with the signing of an exclusive distribution deal, effective immediately. Under the multi-year agreement, De Rigo will be the sole distributor of both DIFF Eyewear sun and optical frames in the North American optical market made available through De Rigo REM’s sales channels, an LA-based subsidiary.

DIFF Eyewear

DIFF Eyewear is a rapidly growing and differentiated American based fashion eyewear company that offers unique and eclectic eyewear and accessories through www.diffeyewear.com and at better department and specialty stores throughout the US including Dillard’s, Nordstrom, Tilly’s, and the Buckle.

DIFF gained strong consumer loyalty through high caliber celebrity and brand partnerships, robust digital and social media marketing as well as its dedication for giving back to underserved communities around the world.

Built on the principles that designer eyewear should be affordable, fashionable and socially-conscious, DIFF has donated over 1.5 million pairs of reading glasses to individuals in need and has provided support for eye-exams, surgeries, glasses and medicine for every pair of eyewear sold.

The new collection

Fusing fashion and quality into affordable eyewear designs that are inspired by celebrity style, the DIFF Eyewear launch collection consists of a rich assortment of women and unisex eyewear designs that include 12 optical, 6 sun and 2 readers.

Reinforcing De Rigo’s commitment to Blue Light technologies, select styles will also be available with blue blocking lenses to protect eyes from harmful rays emitted from digital devices. The launch collection is still available and be available through De Rigo REM’s independent channel, key accounts and B2B portal.

About De Rigo

De Rigo is a world leader in the design, production and distribution of premium-quality prescription eyewear frames and sunglasses. The Group is one of the biggest players in eyewear retailing thanks to its retail chains General Optica (Spain), Mais Optica (Portugal), Opmar Optik (Turkey) and affiliate Boots Opticians (UK).

Thanks to the extensive wholesale network managed by De Rigo Vision SpA, the Group’s products are distributed in approximately 80 countries, mainly in Europe, Asia and the Americas, through 16 companies and over 100 independent distributors.

The Group now serves all the world’s most important markets with its brands, Lozza, Police and Sting, and its licenses Blumarine, Carolina Herrera, Chopard, Diff Eyewear, Escada, Fila, Furla, John Varvatos, Jones New York, Lucky Brand, Mulberry, Nina Ricci, Philipp Plein, Tous, Trussardi, TUMI, Victor Hugo, Zadig&Voltaire. www.derigo.com

About DIFF Charitable Eyewear

DIFF Charitable Eyewear is an emerging high growth US based eyewear brand providing an eclectic assortment of women’s and men’s fashion eyewear and accessories including sunglasses, blue light, Rx and reading glasses through multiple channels in the US Marketplace.

DIFF prides itself on innovation in fashion product design, including utilizing pop culture icons and high-profile licensed collaborations to market its assortment. DIFF is built on the principle that designer eyewear should be affordable, fashionable, and socially conscious. using fashion as a force for good.

DIFF was founded in 2015 selling through its website, diffeyewear.com; distributes wholesale to US department and specialty stores, and over 2,000 boutiques in North America; licenses its brand exclusively to De Rigo (as described above); has recently launched Dime Optics, an innovative online eyewear brand focused on young women’s fashion eyewear found at www.dimeoptics.com; offers reading glasses through its new label “Compliments” by DIFF and finally, will be launching a special blue light reader, designed and built for Men’s and Women’s Health through its license with Hearst Media, available in US mass markets this fall, 2021.


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