CooperVision Report on 1-Day Silicone Hydrogel Contact Lenses Shows Differences Between Professional Practice and Consumer Expectations

A new CooperVision report published recently illustrates substantial opportunity for the continued adoption of 1-day silicone hydrogel contact lenses, directly addressing common misperceptions held by Eye Care Professionals (ECPs) and revealing self-created gaps when compared to patients’ needs.

“1-Day Silicone Hydrogel Contact Lens Report: Does Professional Practice Align with Consumer Expectations?” is based on proprietary research among more than 450 ECPs and 1,500 consumers in Japan, the United Kingdom and United States, investigating their attitudes, beliefs, and behaviours.

“Comparing the ECP and consumer responses shows disparities between what patients want and what is often prescribed in practice,” said Dr. Michele Andrews, Senior Director of Professional & Academic Affairs for North America. “We found ECPs’ reluctance to recommend a 1-day silicone hydrogel lens is often because of misunderstandings about cost, allergy and comfort—self- imposed barriers to adoption that run counter to the data.”

As noted in the report, nearly all ECPs (95 per cent) agree that if cost were equivalent they would choose silicone hydrogel over hydrogel for their 1-day patients, yet feel restrained out of concern for patients’ budgets. However, 68 per cent of consumers say they expect their ECP to recommend the healthiest option regardless of cost, and 75 per cent of consumers are likely to follow the advice of their ECP no matter the cost.