Chris-Craft enters the eyewear world with l’Amy Group

L’Amy Group has entered into an exclusive multi-year agreement with Chris-Craft to design, manufacture and distribute a premium collection of Chris-Craft-branded ophthalmic and sunglasses frames for men and women.
The first collection will be introduced at the beginning of October 2018. The new range of products will be a strong balance between innovative design & high-quality fabrics.
“Signing this new license for the group is part of our strategy to offer a premium collection to our worldwide customers. Chris-Craft’s reputation will add to our existing expertise and vision of excellence and refinement. We share many common values with the brand and our mission will be to highlight them throughout the image of the collection with elegance, combined with our French savoir-faire,” said Dominique Alba – General Manager of L’Amy.
Stephen Heese, CEO and President of Chris-Craft said: “We are very proud to launch our first eyewear collection in partnership with L’AMY. The French group belongs to the same heritage of Chris-Craft as our companies were born in the 1800s, meaning we both know about the importance of craftsmanship and the quality of our products. With their expertise and passion, we know that they will pay attention to every single detail of our brand and will create the perfect design to match our signature style”.
The deal was brokered by IMG, the exclusive global licensing agent for Chris-Craft.