Calvin Klein rebrands its collections

Calvin Klein and Marchon Eyewear has introduced the newly rebranded lines of men’s and women’s Calvin Klein 205W39NYC and Calvin Klein sunglasses and ophthalmic eyewear, designed under the creative direction of Raf Simons, the Chief Creative Officer of Calvin Klein. Eyewear for the brand will now be marketed under the Calvin Klein 205W39NYC, Calvin Klein and Calvin Klein Jeans brand names in line with the recent global restructuring of Calvin Klein’s apparel and accessories under Simons’ singular vision for the iconic American brand. “Raf Simons’ powerful brand vision is driving Calvin Klein forward around the world, category by category,” said Steve Shiffman, CEO of Calvin Klein. “We are extremely proud of the innovative new eyewear designs that he has conceived and created with the team at Marchon to continue the growth of the Calvin Klein eyewear business”.
“It has been extremely exciting to see the progressive new direction for Calvin Klein under Raf Simons’ tenure,” said Nicola Zotta, President & CEO of Marchon Eyewear. “We are incredibly proud of our longstanding and collaborative relationship with Calvin Klein and the creative and innovative designs and products that we are jointly creating to further grow the Calvin Klein eyewear business around the world,” concluded Zotta.
The elevated new branding, refreshed design approach, and composition of the eyewear lines is planned to contribute to increasing visibility and expanding distribution at retail, travel retail and optical accounts. Significant investments globally are also being made in updated branded fixtures, optimized merchandising and increased training for sales representatives and accounts.
This launch represents the latest sunwear offering and the first-ever introduction of optical eyewear under the new luxury Calvin Klein 205W39NYC brand, designed to complement Simons’ new, elevated ready-to-wear and accessories collections, which are reframing and modernizing the brand.
The new Calvin Klein 205W39NYC line is sold globally in select high-end department stores and luxury boutiques, such as Barney’s, Neiman Marcus, Dover Street Market, Jeffrey, Harvey Nichols and Isetan, as well as in premium sun and optical retailers around the world. It is also available in the Calvin Klein global flagship store on Madison Avenue in New York City, and online at calvinklein.com.

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