Bruno Mars launches the first lifestyle collection with alter ego Ricky Regal.

For the launch of his new lifestyle brand, Bruno Mars teams up with Lacoste to become Ricky Regal, his designer alter ego.

Inspired by a lust for life and an entrepreneurial Midas touch, the collection bridges Bruno’s enigmatic personality and distinct style with Lacoste’s iconic blend of sport and luxury.

“I’ve been very fortunate to have been asked to do collaborations in the past, but it always came with guidelines. Lacoste was the first and only brand that said ‘Bruno we want you to make this truly yours.’ The respect of such creative freedom coming from a heritage fashion house was an honor,” said Bruno Mars.

The collaboration that began in Los Angeles, where he and Louise Trotter, Lacoste’s Creative Director, first met.

The Lacoste x Ricky Regal collection is all about bringing together two strong energies: Mars & Lacoste’s crocodile.

A universe with an emblematic flourish and flair, translated int o a range of ready to wear clothing, footwear and accessories.

Articulated around fluid shirts and pop tracksuits, the line features shorts, polo shirts, T-shirts, pants, slides and socks, as well as an iconic pair of aviator sunglasses.

Top