Bollé Brands launches its new B TO B Platform.

The development of Bollé Brands is based on several pillars, two of the main ones being the “Customer First program” and the digitalization of the Group. With the launch of its new B to B platform, Bollé Brands shows its commitment to deliver premium service and systems to all its retailers.

The words of Peter Smith, Bollé Brands Executive Chairman

“We strive to provide our retailers with optimal conditions so they can offer our end consumers the best possible experience. We have invested massively in a new ERP system, the next natural step was to provide a professional and user-friendly B to B platform”.

Bollé Brands B to B platform

The platform is a tool designed to facilitate the order process for retailers, sports shops and opticians. Monitored by the newly recruited Digital team, the website was launched successfully this summer. “Our priority was to deliver the highest quality of service possible for our business partners”, says Michael Sakellaris, Vice President Sales. “We have collected their feedback all along the development process to make sure that the platform we created would be perfectly aligned with their needs”.

Launched consecutively in Europe and in the USA, the platform has been designed to be ergonomic, performant and user friendly. In addition to facilitating the order process with clear product descriptions and intuitive order tools, the B to B platform offers administrative features to allow, for example, easy tracking of the invoicing process or the shipment.

“The first feedback we received are exclusively positive”, says Sakellaris. “It’s a great achievement and we are determined to keep this trend for the upcoming months!”


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