Natural Beauty

For its Spring/Summer 2018 campaign Eleventy has chosen the wonderful setting of Piani di Castelluccio di Norcia (Italy), recently hit by an earthquake. This region has been selected to bring attention to the area and promote its continued existence as a tourist destination.
The area is, in fact, an invaluable natural and cultural heritage that symbolizes the relationship between Man and Nature dating back thousands of years.
The Eleventy campaign is inspired by this natural beauty and aims at affecting the audience with the same intense emotions. The natural sensations are recreated in the new collection thanks to the vision of Marco Baldassari (Creative Director for Men and founder of the maison) and Paolo Zuntini (Creative Director for Women), combined with the sensitive eye of photographer Natalino Russo. The models become an integral part of the uplands which stretch as far as the eye can see, across limestone rocks and tools linked to manual work, revealing the real Italian values.


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