Safilo and Aquafil: an eco-sustainable partnership Paola Ferrario - February 21, 2020 - Accordi/Licenze Safilo and Aquafil: an eco-sustainable partnership Paola Ferrario - February 21, 2020 - Accordi/Licenze Safilo announced the introduction of Econyl regenerated nylon in its eyewear collections, thanks to a pioneering partnership with Aquafil, a recognized global player with over half a century of expertise in creating synthetic fibres. Econyl is a regenerated nylon obtained through the regeneration and purification process of plastic waste, such as fishing nets, old carpets,…
MIDO’S 50th edition has been postponed Paola Ferrario - 2 days ago - Eventi Saturday February 22, the Board of Directors of MIDO, the world’s leading tradeshow dedicated to eyewear, met in order to set up and define a strategic response to the CoVID-19 emergency, in relation to the upcoming edition scheduled for February 29 to March 2. MIDO’s organizers have announced that the Board has decided to postpone…
MIDO: l’alleato perfetto per le strumentazioni Paola Ferrario - February 20, 2020 - Interviste Da oltre 50 anni Polyoftalmica si occupa della distribuzione di strumenti per l’oftalmologia. Matteo Cerlin, Specialista di Prodotto dell’azienda, ci racconta come la società ha vissuto MIDO fin dalla sua prima edizione. Quando è nata la realtà società e come si è posta su mercato? Nel 1966 a Milano come azienda di produzione riuniti e…
From eyesight to vision Paola Ferrario - February 20, 2020 - Eventi Save the date: Saturday February 29th at 6:30pm in the Services Center Auditorium, a gala evening of festivities and sharing, open to all MIDO participants. The evening begins with the “From eyesight to vision” presentation by sociologist Francesco Morace, on consumer habits and tastes in eyewear in the last 50 years – from the technical…
MIDO: un supporto per l’industria Paola Ferrario - February 19, 2020 - Interviste Due anni Angelo Trocchia assumeva la direzione del Gruppo Safilo. Con lui abbiamo cercato di capire come la Meraviglia abbia contribuito a fare crescere la sua azienda. Quando avete partecipato al primo MIDO eravate un’azienda a conduzione familiare, poi siete diventati una multinazionale: cosa ha significato per la vostra realtà MIDO? MIDO è sempre stato…
Stand up for Green, MIDO’s emphasis on eco-sustainability Paola Ferrario - February 18, 2020 - Awards, Eventi Only a few days remain until the first “Stand up for green” edition – the contest that will acknowledge the prize-winning stand designed and built around eco-sustainable principles. The award grew out of the idea to reward exhibitors for their environmental stewardship awareness and focus on good practices of sustainable living. The winner will be…
Friendly atmosphere at MIDO Paola Ferrario - February 18, 2020 - Interviste Franco Sordelli, founder of the company with the same name, is a well-known figure in the industry. In this interview, he tells us about his experience with MIDO over the past 50 years. What was the atmosphere like during the first MIDO? In 1970, MIDO was held in the old trade fair site in Milan,…
The new green eyewear brand Mita makes its debut at MIDO Paola Ferrario - February 17, 2020 - What's new Mita, the new green eyewear brand, produced by Vision of Tomorrow (VoT), makes its debut at MIDO. During the fiftieth edition of Mido, Collection 1, totally eco-sustainable, will be officially presented. The 17 eyewear models and 13 sunglasses are in fact made with recycled and recyclable materials: the plastic proposals use a material obtained from PET…
