“Archimode”: architects at the service of fashion

Villa Noailles at Hyères, the French commune at the western end of the Côte d’Azur, is celebrating its 30th anniversary with the “Archimode” exhibition from February 22 through March 22. The exhibition explores the similarities between the work of six stylists and that of six important architecture firms in which the human body is the common denominator.

The six projects on show are Mobile Art (Chanel commission for Zaha Hadid Architects), Prada Transformer (by OMA, Rem Koolhaas), the LVMH Tower (designed by Christian de Portzamparc), the Isabel Marant boutique (by Ciguë), the Kris Van Ass store (also by Ciguë) and the Damir Doma boutique (designed by Diplomates).

From a building in New York City to a portable and transformable monolith, from a traditional Japanese store to boutique décor to the staging of a wardrobe: the architecture firms represented the spirit of the fashion houses and showed important synergies between their worlds.

(ph: Mobile Art, Hong Kong © François Lacour, 2008)

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