Cloé free-spirited S/S 2019 advertising campaign

Chloé introduces the new, free-spirited Spring/Summer 2019 advertising campaign, inspired by a dreamlike voyage to Greece filled with grace, femininity and sisterhood, shot by Steven Meisel. The immersive imagery, an intimate interior setting infused with Mediterranean light, portrays women’s evocative beauty with intrigue, which highlights the new “Rosie” sunglasses featured in the story. The now iconic design concept takes center stage with a new, gradient Gold/Violet Fuchsia tone, which was inspired by Chloé’s ready-to-wear runway show, and lends an even more vivid aspect to the look. The campaign also features the sharp, new “Rosie” cat-eye shape, which adds further flair to this unique 3-piece frame with a heightened profile designed with attitude and allure. The distinguishing element of these two sunglasses is achieved with a rigorous artisanal process that creates a shiny, beveled effect upon the thick lenses, echoing the alluring, scalloped design. Other notable features include the thin, metal bridge and coordinated temples with sunburst-shaped, decorative screws, both finished with an exclusive chiseled pattern for added refinement. Both styles are completed with flexible hinges and Chloé’s signature metal, teardrop cutout serving as an aesthetic and functional detail for attaching the optional chain accessory.

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