An adv campaign developed… around a dot

Inspired by International Dot Day, celebrated every year on September 15th, Lookmade in Italia launches Red-Dot, the new marketing campaign to promote the Lookkino line.

It all began on September 15, 2009, when illustrator Peter H. Reynolds published “The Dot”, a picture book that explored the basic themes of courage, creativity and self-expression. Today, creativity takes center stage worldwide with more than 10 million children in 180+ countries celebrating Dot Day.
The theme of the dot runs through the new campaign. In it, two children – a little boy and a little girl – find themselves in an abstract setting, sparsely populated with timeless objects – “pop” products from the recent past and symbols of Italian design. Iconic, fanciful chairs, cabinets and household appliances – like the Eclisse lamp by Artemide, the Cubo Brionvega radio and flexible shapes from the Tato di Baleri Italia collection – become the objects with which the children interact, giving free rein to their creativity through play, which allows them to understand and express their own personalities. All thanks to Lookkino eyewear.

 

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