Alessandro Beccarini will lead the artistic direction of Marcolin.

Marcolin Group has appointed Alessandro Beccarini as Style & Product Development Director.

With responsibilities on the management and development of all the Group’s eyewear collections worldwide, Alessandro will work closely with the creative direction and style offices of the brands in Marcolin’s portfolio.

Who is Alessandro Beccarini

Born in Milan in 1969, Beccarini has extensive expertise in the eyewear industry and comes from many years of experience in internationally prestigious companies such as Prada and Luxottica, where he has held strategic and influential roles over the years.

During his career, Alessandro has overseen the management and development of various product and eyewear collections, with responsibility for design and creativity, as well as the management of licenses and monitoring of industry trends.

Beccarini’s role

At Marcolin Group, reporting directly to the CEO & General Manager Fabrizio Curci, Beccarini will aim to maximize the creative potential of the brands represented by the company for the eyewear category, anticipating and delivering on the market’s needs.